Key Benefits:
Note - The lists of ingredients contained in the composition of Noughty products are regularly updated to keep formulations in line with technical advancements and regulatory requirements. Please refer to the ingredients list on the packaging before using the product.
Curly hair tends to be drier, fact. That’s because its natural shape creates twists and turns that act like tiny roadblocks, slowing the travel of nourishing oils from root to tip. The result? Moisture doesn’t distribute evenly, leaving curls more vulnerable to dryness, breakage, and frizz.
That’s where our science steps in.
Our curl-kind shampoo blends mild, coconut-based cleansers including Cocamidopropyl Betaine and Sodium Cocoyl Methyl Isethionate, that gently lift away impurities and excess oils without stripping or disrupting your hair’s delicate balance. These smart surfactants act like magnets for dirt, clinging to oil so it can be rinsed clean, leaving your curls refreshed, not parched.
But we don’t stop at clean. We go deep.
We’ve enriched this new formula with a powerful trio of hydration heroes:
Fermented Rice Water, packed with amino acids, supports hair strength and helps smooth the cuticle, reducing breakage and encouraging bounce.
Black oats to strengthen and smooths the hair cuticle to reduce breakage and split ends; leaving curls shinier, softer and easier to manage.
Mushroom exract, shields curls from heat damage and humidity, helping maintain defined, frizz-free styles when blow-drying or diffusing.
Together, they deliver a moisture-rich cleanse that helps curls feel stronger, softer, and full of healthy shine.
Curly Hair
Hydrate, define and boost bounce with our 97% natural, sulphate-free curl shampoo. Gently cleanses and defines curls, enhanced with rice water and black oats to leave hair soft, nourished and vibrant.
Our 250ml and 1 litre bottles are currently in different stages of our Glow Up, so you may notice a variation in style and ingredients. You’ll find the ingredient lists for each size below, but whichever version you receive, you can count on it being the same Noughty goodness inside!
Adding product to your cart
Key Benefits:
Note - The lists of ingredients contained in the composition of Noughty products are regularly updated to keep formulations in line with technical advancements and regulatory requirements. Please refer to the ingredients list on the packaging before using the product.
Curly hair tends to be drier, fact. That’s because its natural shape creates twists and turns that act like tiny roadblocks, slowing the travel of nourishing oils from root to tip. The result? Moisture doesn’t distribute evenly, leaving curls more vulnerable to dryness, breakage, and frizz.
That’s where our science steps in.
Our curl-kind shampoo blends mild, coconut-based cleansers including Cocamidopropyl Betaine and Sodium Cocoyl Methyl Isethionate, that gently lift away impurities and excess oils without stripping or disrupting your hair’s delicate balance. These smart surfactants act like magnets for dirt, clinging to oil so it can be rinsed clean, leaving your curls refreshed, not parched.
But we don’t stop at clean. We go deep.
We’ve enriched this new formula with a powerful trio of hydration heroes:
Fermented Rice Water, packed with amino acids, supports hair strength and helps smooth the cuticle, reducing breakage and encouraging bounce.
Black oats to strengthen and smooths the hair cuticle to reduce breakage and split ends; leaving curls shinier, softer and easier to manage.
Mushroom exract, shields curls from heat damage and humidity, helping maintain defined, frizz-free styles when blow-drying or diffusing.
Together, they deliver a moisture-rich cleanse that helps curls feel stronger, softer, and full of healthy shine.
Massage into wet hair and lather gently.
Use a scalp massager or your finger to massage your scalp, add more water to activate.
Rinse thoroughly and follow with Noughty Wave Hello Conditioner for defined, hydrated curls.
Switching to natural haircare? Give your hair a little time to adjust, shine, softness and defined curls are just around the corner.
Massage into wet hair and lather gently.
Use a scalp massager or your finger to massage your scalp, add more water to activate.
Rinse thoroughly and follow with Noughty Wave Hello Conditioner for defined, hydrated curls.
Switching to natural haircare? Give your hair a little time to adjust, shine, softness and defined curls are just around the corner.
