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AWARD-WINNING

We've been busy collecting trophies. Here's some of our most loved products in the industry.

AWARD-WINNING

We've been busy collecting trophies. Here's some of our most loved products in the industry.

Blog posts

The Great British Beauty Clean-Up: Let’s Recycle for a Greener Future

The Great British Beauty Clean-Up: Let’s Recycle for a Greener Future

Join Noughty and the Sustainable Beauty Coalition for The Great British Beauty Clean-Up—a movement tackling the beauty industry’s waste crisis! With over 120 billion beauty packages produced yearly, it's time...

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Noughty’s B Corp Month: Big Wins, Big Goals, and Even Bigger Impact! 💥🌍

Noughty’s B Corp Month: Big Wins, Big Goals, and Even Bigger Impact! 💥🌍

B Corp Month is here, and at Noughty, we're celebrating our commitment to people and planet! 🌍💚 Since partnering with CleanHub in 2021, we’ve removed 163,563 KG of ocean-bound plastics...

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@sogooditsnoughty

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sogooditsnoughty
09/03/25
Tangled, knotty hair? Not on our watch! Our Thirst Aid Leave-In Conditioning Spray hydrates, strengthens, and smooths your strands for effortless, tangle-free hair 💜 #NoughtyHaircare #VeganHaircare #Hairgram #DetanglingSpray #KnottyHair #WashDayRoutine #HairCareTips
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sogooditsnoughty
08/03/25
This International Women’s Day, we’re celebrating the power of education and empowerment! 💜 As part of our ongoing partnership with @cleanhub.io, we supported a transformative workshop for female waste workers in Kerala, India, in collaboration with Hasiru Dala, a local organisation. This session brought together 36 incredible women and four trainers to explore two vital topics: Menstrual Hygiene and Nutrition. From learning about sustainable menstrual products—like reusable pads and menstrual cups—to practical guidance on balanced nutrition, the workshop provided invaluable knowledge and hands-on skills. What started as a shy conversation quickly grew into an open and empowering discussion! 🌱✨ We are incredibly proud to support initiatives that uplift and educate women, fostering both sustainability and well-being. Because when women are empowered, communities thrive. 💪💜 Head to @cleanhub.io to find out more about the incredible work they’re doing! #InternationalWomensDay #NoughtyHaircare #CleanHub #MenstrualHealth #WomensHealth
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sogooditsnoughty
07/03/25
Hit reset on damage AND keep your colour fresh for up to 30 washes with Let’s Bond Shampoo! 🧬✨ This bond-building formula gently cleanses while repairing and strengthening hair from the inside out—no sulphates, no silicones, just stronger, healthier hair with every wash 😍 #NoughtyHaircare #BondRepair #ColouredHaircare #BleachedHair #DamagedHaircare #VeganHaircare #NaturalShampoo #VeganShampoo
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sogooditsnoughty
06/03/25
Happy World Book Day! 📖✨ There’s nothing better than curling up with a great book while indulging in a little self-care—so what better time to kickstart the Noughty Book Club? This month, we’re reading What A Way To Go by @mackie_bella, a wickedly funny murder mystery 👀 Have you read it? What did you think? Let us know in the comments and drop your book recs for next month! 👇 #WorldBookDay #VeganHaircare #WashDay #BookClub #BookClubOfInstagram #ReadWithMe #BathTime #ReadersofIG #BooksofIG
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sogooditsnoughty
05/03/25
As proud partners of the @britishbeautycouncil, we’re excited to take part in @sustainablebeautycoalition's The Great British Beauty Clean Up—an industry-first collaboration dedicated to increasing refill, reuse, and recycling rates. ⁠ ⁠ This nationwide initiative is all about reducing beauty waste by making it easier to reduce, refill, reuse, and recycle—at home, in-store, and in-salon. Throughout March, we’re joining over 50 leading brands to spotlight how you can manage your beauty empties with less impact on the planet♻️ ⁠ ⁠ As part of our commitment, you can recycle your Noughty tubs, lids, bottles, and caps in your household recycling bin, while pumps can be recycled with First Mile. Simply place your pump in an envelope and send it to: FREEPOST, First Mile-Noughty.⁠ ⁠ Find out more about recycling your beauty empties and locate your nearest recycling scheme on the British Beauty Council’s website: https://britishbeautycouncil.com/recycling-points/ ⁠ ⁠ *The Courage To Change, British Beauty Council ⁠ **Planet Positive Beauty Guide, British Beauty Council⁠ ⁠ #NoughtyHaircare #GreatBritishBeautyCleanUp #SustainableBeauty#BeautyCleanUp #Recycle #Refill #Reuse #BeautyIndustry #GreenBeauty
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